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← All coursesThe Psychology of Why Good Designs Fail5 levels · 22 lessons

Spacing decides what the eye groups together~8 min
People miss things in plain view for two different reasons~7 min
What designers call affordance, Norman calls a signifier~7 min
What people see and what they miss · Review~5 min

Your own reaction shifts your guess of how many users share it~7 min
Seeing a screen repeatedly raises your rating of it~7 min
You cannot judge your design as someone who has never seen it~7 min
Why you misjudge your own work · Review~5 min

The one already selected~7 min
Fewer options is not a law~7 min
What a screen asks you to hold~7 min
Why people do not choose the better option · Review~5 min

Judged before they read it~7 min
The end is what they remember~7 min
They stopped trying~7 min
They already had one that worked~7 min
Why users give up and leave · Review~5 min

The quiet review~7 min
We already committed~7 min
The deadline was a design decision~7 min
Know the limits of what you just learned~7 min
Why good designs are rejected in review · Review~5 min

Course

The Psychology of Why Good Designs Fail

Find the real reason a design failed, whether it was the users, your own judgment or the review, and the fix that reason needs.

Start free: Spacing decides what the eye groups together

The levels

Level I · 4 lessonsWhat people see and what they miss