Say what you want, not who to be
The common read: A detailed expert persona focuses the model on the right knowledge, so opening with twenty years of experience is worth the tokens it costs.
The persona was never the lever. Anthropic's current reference gives role prompting two sentences and one example, and the example is the entire system prompt: "You are a helpful coding assistant specializing in Python." Nothing resembling twenty years of experience appears anywhere this course read in the current guidance, and the blog that covers the technique warns against over-constraining the role because it can limit the model's helpfulness rather than focus it.
What replaced it is stating the outcome. The docs' golden rule is to show your prompt to a colleague with minimal context and ask them to follow it, on the argument that if they would be confused the model will be too. Their worked example is not subtle: "Create an analytics dashboard" against "Create an analytics dashboard. Include as many relevant features and interactions as possible. Go beyond the basics to create a fully-featured implementation."
That arrives as a review thread where two engineers argue about which persona works better, on a prompt whose actual defect is that neither version says what the output should contain. Delete the costume and write the acceptance criteria. The specific ask is the part that generalises, and the guidance says the quiet part directly: if you want above-and-beyond behaviour, request it explicitly rather than relying on the model to infer it from a vague prompt.
